creating genuine weddings & elopements. telling your story.

 

planning & design | styling | creative direction | florals | stationery design

Helsinki, Finland. Working Europe-wide and beyond.

hello (at) nordandmae.com

+358 (0) 40 0102002

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Stylists, photographers, planners, floral designers, this one is for you!

If you’re looking to up your editorial game, learn how to put together a styled shoot that’s going to get you all the attention you want from the right people, we've got you!

If you’ve ever planned an editorial, you probably know the many potential downfalls of the job. We’ve been there too. Putting together what we thought was going to be a killer styled shoot, only to be disappointed with the results. Or being turned down by that wedding blog we really wanted to see this shoot featured on. Over the past years, we’ve made a few major pivots in the way we approach shoots like this. And the results have been amazing. We literally have editors shouting “Yes, please. Don’t give this to anyone else!” now after we’ve implemented some major changes. We have even had publications that say they “don’t accept styled shoots” publish our editorials.

We want to share this with you.

So, we are opening a very limited amount of spots for our

 

EDITORIAL DESIGN & CREATIVE DIRECTION WORKSHOP

Helsinki Finland

(date to be announced!)

+ Shoot-out for photographers

We don’t do workshops often. In fact this may be your only opportunity to sign up within the next few years. It’s happening soon, because really we cannot wait to share this with you all. Scroll down for more details, then get in touch to secure your spot!

EDITORIAL

WORKSHOP

2.5 days of intensive learning,
creating & observing a major editorial shoot
in-depth one-on-one work to make sure you are putting out the right content for your brand
your own group editorial shot by Susanna Nordvall
lunches, snacks, dinners
 
big farewell dinner with photographers

SHOOT-OUT

for PHOTOGRAPHERS

unposed couple boudoir shoot
(shot solo)
organic wedding editorial with plenty of details and story
one-on-one portrait session with wedding couple and creative director
lunch & snacks
 
big farewell dinner with other creatives
special price available for workshop + shoot-out combo

We will hold nothing back and teach you literally everything that makes our shoots such successes. From planning and design, over finding the right team & communication, creative direction on the shoot day to how to get published, we will cover it all. And not just that. We will give you the opportunity to put together an own editorial in small teams that our dear friend Susanna Nordvall will shoot for you. You’ll get to put everything you learned into practice right away! In the end, you get to watch us style and direct a major editorial from start to finish.

We will finish up these three days with a big networking dinner. So many workshops will have you meet a lot of your peers, but not other vendors in the industry. We want you to meet people that you can dream up collaborations with in the future. Expand your network, inspire one another. 

 

One-on-one time
 

That’s a big one for us. There is no “one size fits all”, ever. We want to help you figure out what’s the next step in your business, what kind of editorial content you should be producing to get the results you want, what’s missing from your portfolio right now or whatever it is you need help with right at this moment. During the workshop days we will schedule in a one-on-one session with you to talk in-depth strategy, and we’ll follow this up with an hour video call a few weeks or months after the workshop. We want this to be a personalised learning experience for you. 100%.

 

 

Photographers!

 

Day 3 of this workshop is shoot-out day. If you're not into learning the ins and outs of creating a stellar styled shoot, but want to add a killer editorial with all the fixings to your portfolio, plus join our big farewell dinner with stylist, planners and florists, make sure you save the date! This will be one for the books, we promise. Scroll down for more info! Special rates available if you want to do both, the workshop and shoot-out.

 

WORKSHOP SCHEDULE

Day 1 (Tuesday, start after lunch)

 

Learning intensive

// editorial planning, design & styling

// collaborations & finding your team

// creative direction + how to tell a story people will want to publish

// successful submissions

 

Plan your own editorial in small groups

 

Dinner + Q&A

 

 

Day 2 (Wednesday)

 

Group editorials

// styling, set-up, wardrobe selection, creative direction

// get your work shot by Susanna Nordvall

 

Lunch

 

Group work continues

 

One-on-ones

 

See us set up and style the shoot-out editorial for the next day.

We’ll fill you in on all the hows, whys and for whoms!

 

Pizza dinner

Day 3 (Thursday)

 

Shoot-out day!

Meet the photographers over coffee and snacks

 

Observe a two-part shoot-out:

// Intimate, non-posed couple boudoir session

// organic wedding editorial

 

Susanna will deliver you digital previews of your group editorials,

so you can cull imagery, make an initial selection for submission and, if you like, ask for feedback.

 

Late networking dinner with photographers

 

SHOOT-OUT FOR PHOTOGRAPHERS

Missing some strong editorial content in your portfolio? These kind of images don’t just get you attention from potential wedding clients, but also other players in the industry. We know that the photography field is highly saturated and competition is fierce. We want to help you stand out just a little bit more, so that clients will notice your work for all the right reasons and planners and stylist will be queuing up to work with you.

Alright, let’s hold back on the term “strong editorial”. We actually don’t want our editorials to look like they are editorials. We always set them up to be story-driven and feel real. We use gorgeous real couples and make surroundings look natural (no empty studio look, please!). Why? Because it helps connect the viewer with your shoot. It’ll stir up emotions, it’ll make your work feel approachable.

It will make a couple go “yes, we want to look and feel exactly like that on our big day!”. And they'll want you to take those photos for them.

 

That’s what we’re setting up for you. Two shoots, story, realness and of course lots of gorgeous details (because those get you attention too!). You’ll get to shoot all the details and story in small groups, and have solo time for shooting the couple boudoir. For the big wedding shoot portraits, we have planned in one-on-on time with us as your creative director. That way you’ll have your very own portrait session with the couple - away from all the other photographers - and we will help you style, direct and keep the portraits in synch with the overall story.

 

You’ll also get to observe Susanna Nordvall & us working together, and throughout the whole day you can ask her and us for advice on editorial work that connects you with your ideal clients.

 

As a big finish to the day meet and mingle with planners, stylists and other professionals over a big farewell dinner.

Wedding editorial mood

Mood board is indicative of the overall style, elements will not be copied directly

Couple boudoir mood

Schedule of the day

 

Meet the stylists, planners & our team

over coffee

 

Natural unposed couple boudoir session (shot solo) 

+ introduction to editorial story work

and working with a creative director / stylist

 

Lunch

 

Organic wedding editorial shoot-out

+ one-on-one time with creative director for your very own portrait session with our wedding couple

 

Dinner + Q&A

Farewells

Special pricing available for all of you who'd like to learn about all the dos and don'ts of planning and directing an editorial as well as getting some awesome material from the shoot-out.

Scroll down for details.
 

Mood board is indicative of the overall style, elements will not be copied directly

INVESTMENT

Editorial & Creative Direction workshop: 890€

 

Shoot-out for photographers: 500€

 

 Workshop + Shoot-out for photographers: 1100€

Included are all snacks, lunches and dinners. Accommodation not included, but Helsinki has some great hotels and Airbnbs. We will gladly help you find suitable accommodation and/or connect you to other participants wanting to share housing.

 

All prices are stated without value added tax. 24% vat is added to the price on check-out. If you are outside the EU or a EU business with a valid VAT number, we can refund the vat charge to you. Just get in touch and we'll make it happen.

Questions? Send an email to hello@nordandmae.com and we will get back to you right away!

LOCATION

Pirunkirkko at Suomenlinna Island

 

Pirunkirkko banquet hall at the Suomenlinna Fortress island off the shore of Helsinki will be our base for this workshop and shoot-out. it is the most picture perfect location with a nordic organic vibe and plenty of historic Charme. Suomenlinna Island is a listed Unesco World Heritage site. The 18th-century sea fortress and nature area with centuries-old artillery and defensive walls is spread across 6 linked islands.

 

Pirunkirkko itself was once a church and features beautiful arched ceilings and rugged wooden floors. In terms of photography and setting a scene, the space is ideal for many styles, as it has plenty of cosy corners with single source lighting for moody shots, as well as gorgeous corner windows facing south for light-filled scenes. 

TEACHERS

Nord & Mae

 

Nord & Mae was founded by Michaela and Lotta as a brand of the 8 year old award winning event design studio Hey Look based in Helsinki, Finland. We specialise in genuine and personal weddings, authentic story-telling and creative direction.

We offer full-service wedding planning and design, floral design, styling & creative direction. Over the past years our work has been featured in many major international publications such as Style Me Pretty, Once Wed, Magnolia Rouge, Cottage Hill, Adorn Magazine, Vow Magazine, 100 Layer Cake, Ruffled, Green Wedding Shoes, Junebug Weddings, etc.

Susanna Nordvall

 

A wedding & family photographer mastering both film and digital photography in ever changing nordic light conditions. Susanna Nordvall has been working with Nord & Mae for many years, developing an amazing sense for reading the creative director’s mind without so many words.

 

She knows how to make a story come to life in images and how to make every person look their very best in photographs. Working with her is a breeze and a hoot! You’ll love her.